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Our Story

 
Upasana, a clothing company located in Auroville, Tamil Nadu in southern India, is a place where creativity, fashion, design, Indian culture, business, social responsibility and spiritual progress get woven seamlessly together.
Clothing has power, the power to change lives. The lives of farmers, spinners, weavers, printers, tailors, designers and many more who have invisibly woven their souls into what we wear. Upasana honours them all, consciously, at every stage of crafting our products. Shifting fashion to touch the soul instead of just the body, we believe life is interconnected. Beauty is beyond vanity. The process of creation is as precious to us as giving you a beautiful product. We honour flaws in weaving as part of honouring life, streak of shade in dye as part of natural shades. We silently celebrate the fading of natural dyes as we gracefully watch ourselves change through time. We design for mortality while honouring life, nature and inner growth.
Our mission is to create conscious sustainable fashion where we are taking care of our environmental cost and not passing it on to the future. For us, design is creative, problem-solving. Any problem, be it post-tsunami trauma, farmer suicides, garbage littering, weavers losing their job, Upasana looks at social issues as a space to exercise for change. Out of these real problems were born the following projects:

» Kapas – organic cotton project with families of Madurai

» Varanasi Weavers – a project with the weaving communities of Varanasi

» Tsunamika – a tsunami related project providing livelihood to fisherwomen

» Paruthi – India’s local organic brand to support India’s organic farming community

» Small Steps – compact bags as an alternative to plastic bags

 

 

The Clothing Lab

Welcome to The Clothing Lab sessions @Upasana- Taking fashion to a journey of creating true beauty. The Clothing Lab wants to initiate dialogue and create a community to provide a direction to come together and move towards conscious living. We believe inspiration is a sacred place and in sharing we grow. Conscious clothing takes us towards conscious living.

Basic ( 2 hrs)

Calling out to the tribe of people who wish to explore conscious and sustainable lifestyles. Come acquaint yourself with concepts of Sustainability and Circularity, Engage in open discussions and reflect on the contributions as conscious consumers.

Sign Up

Intermediate (5 hrs)

Learn about global fashion challenges, role as a conscious client, personal wardrobe audits and your conscious clothing scores. Engage closely with “Conscious Fashion“ and experience the change. Come have a walk-through of the Upasana campus.

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Weekend Experience

Two day workshop at Upasana's community in Auroville. Typically featuring development of sustainable and ethical practices, Upasana case study, personal audits, fashion scenario across the world. Credited with Certificate of Participation.

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For more information on pricing, batch sizes and commencement dates, you can also call us on +91 9442982957 and reach out at
office@upasana.in

FAQ

1. What is the mode of Learning?

A. Offline

2. Do I require any material for the course?

A. No

3. After Registration when does my course begin?

A. Once the batch is formed with minimum number of enrollment.

4. Do I need to be from a specific background for the course?

A. No

5. Is there any age criteria?

A. No

6. Who is this course for?

A. Everyone who wears clothes

Circularity + Sustainability

Our tryst with complexity of responsible fashion.

Read our stories

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